Sony Pictures Networks India will increase the primetime programming hours on its flagship channel Sony Entertainment Television (SET) to bring it on a par with rival GECs.
Currently, SET has 22 hours of original programming in a week compared to 35–44 hours of original programming on other GECs.
The network is planning to launch big-ticket fiction and non-fiction shows in the next 3–4 months to bridge that gap. “Sony has the least amount of original programming in the primetime.
Other...
SET to increase primetime programming hours; launches two shows
Currently, SET has 22 hours of original programming in a week compared to 35–44 hours of original programming on other GECs.
The network is planning to launch big-ticket fiction and non-fiction shows in the next 3–4 months to bridge that gap. “Sony has the least amount of original programming in the primetime.
Other...
SET to increase primetime programming hours; launches two shows