Sony Entertainment Television’s (SET) longest-running show ‘CID’ has completed 18 years and has entered its 19th year. Multi Screen Media (MSM) CEO NP Singh said, “To be on air for 18 years is an unparalleled feat for any Indian programme on television. ‘CID’ continues to rule hearts and its characters have found a place in the everyday life and rhythm of its viewership. Over the years, ‘CID’ has not only kept pace with changing consumer preferences and sentiments, but also sustained their...
‘CID’ completes 18 years on Sony TV
‘CID’ completes 18 years on Sony TV