Having sorted its weekends, Hindi GEC Sony Entertainment Television (SET) is looking to strengthen its weekday programming by expanding its prime time to 6 pm.
The exercise will start on Monday with the 7.30 pm band. The 7 pm slot will get filled in April with the launch of a new show. The strategy is to ramp up weekday programming by the first half of 2017 with some differentiated content. With the early prime time band, the channel plans to focus on smaller towns and target family...
Sony to expand programming hrs, opens new slot with ‘Peshwa Bajirao
The exercise will start on Monday with the 7.30 pm band. The 7 pm slot will get filled in April with the launch of a new show. The strategy is to ramp up weekday programming by the first half of 2017 with some differentiated content. With the early prime time band, the channel plans to focus on smaller towns and target family...
Sony to expand programming hrs, opens new slot with ‘Peshwa Bajirao
