MUMBAI: Hindi GEC SAB TV is planning to broad-base its audience base by launching three new shows with strong female protagonists. Currently, SAB TV has a skew towards male audiences, who comprise almost 52% of its viewership with females contributing the rest.
By launching female-centric but male-inclusive shows, SAB TV not only plans to broad-base its viewership but also expand its advertising pool of 120 clients. The majority of advertisers on the channel target male and family viewers....
SAB TV looks to broaden audience base with female-led shows
By launching female-centric but male-inclusive shows, SAB TV not only plans to broad-base its viewership but also expand its advertising pool of 120 clients. The majority of advertisers on the channel target male and family viewers....
SAB TV looks to broaden audience base with female-led shows